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Field Note – The Art of Impossible

“The Art of Impossible” is a literal instruction manual on how to achieve peak performance . Kotler provides practical steps to transform ambitions into reality, guiding readers toward their unique potential. A masterpiece.

The Art of Impossible by Steven Kotler

Name: The Art of Impossible

Author(s): Kotler, Steven

Published: 2021

Reviewed:

The Core Problem: How can we systematically harness the neurobiology of motivation, learning, creativity, and flow to consistently perform at our absolute best and achieve goals that currently seem impossible?

The Bottom Line

  • What you’ll get: The Art of Impossible is a science-backed primer that deconstructs peak performance into a sequence of trainable skills built upon the pillars of motivation, learning, creativity, and flow.
  • What it is: It matters because achieving what seems impossible is not a matter of luck or innate genius, but a process that can be learned and applied.
  • Why it matters: From this Note, you will get a step-by-step framework for building unbreakable motivation, tactical approaches for accelerated learning and enhanced creativity, and a detailed guide to triggering and navigating the four stages of the flow cycle.

Time Commitment:

30–45 minutes

Disclaimer: This content is intended for educational, commentary, and review purposes only. All opinions expressed are my own and are not affiliated with the author or publisher of the book. Any copyrighted material, including quoted excerpts, is used under the principles of fair use for criticism and analysis. For further information or to support the author, please refer to the links mentioned at the beginning of this page.


The Strategist’s Briefing

The premise of this book is simple: How to achieve peak performance and achieve what you once may have considered impossible. Peak performance is the state of functioning at your highest possible level in a given activity or endeavour. It involves achieving the best possible outcomes through optimal use of your physical, mental, and emotional resources.

There’s a way to doing this – achieving flow. And there are steps you can follow to achieve flow. In other words, peak performance has a formula. Kotler uses “… the term formula in the same way that computer scientists talk about algorithms, as a sequence of steps that anyone can follow to get consistent results.“.

Follow the steps in the book and achieve flow, achieve peak performance.

Flow, a concept originally described by Hungarian-American psychologist Mihaly Csikszentmihalyi in the 1970s, as an optimal state of consciousness where individuals feel and perform their best. It’s often described as being “in the zone“.

When in a state of flow, you become fully immersed in an activity, with a heightened sense of focus and clarity. Time seems to pass quickly, and actions feel almost effortless.

And performance across all parameters improves by orders of magnitude, “… in some studies as high as 500 percent above baseline.“.

Steven Kotler is a New York Times bestselling author, award-winning journalist, and the Executive Director of the Flow Research Collective.

He is renowned for his expertise in peak performance and human potential, having authored several acclaimed books, three of which I have read: BOLD, Abundance, and The Future Is Faster Than You Think.

Kotler frames the book around a central premise: achieving the impossible is not magic but a formula, an “algorithm” of steps anyone can follow for consistent results. This Note applies the Strategist’s Lens to Kotler’s framework, treating peak performance not as a fleeting moment of inspiration, but as a trainable, systems-based capability that can be engineered by systematically stacking motivation, learning, creativity, and flow.

Core Frameworks Deconstructed


Citation: All text highlighted in yellow in this section is cited from – Kotler, Steven. The Art of Impossible: A Peak Performance Primer. Kindle Edition.


One shot, one opportunity

Before starting the book, Kotler gives us something to think about – What game do you want to play? There are two kinds of games anyone can play in life – finite games and infinite games.

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Finite games are those that have clear rules, clear criteria for winning/losing, clear winners/losers, set number of players and a set number of outcomes. You play finite games for the outcome. All competitive sports fall under this category, but so does business and corporate careers.

Infinite games are the opposite of finite games. No clear rules, no clear win/loss criteria (indeed the idea of “winning/losing” may not even make sense), players free to come and go and endless list of possible outcomes. You play infinite games for the love of the game. Examples include love, children’s play, art, music, life itself.

You have one life, and even if all the longevity miracles in books like Lifespan were to be realised, there still would come a day that would be your last. Your time is limited and no hour is beholden to you.

Would you rather play games waiting for an outcome that may never come or games where the act of play itself is the reward?

According to Kotler peak performance is also an infinite game, but a special one. Like other infinite games, the focus in peak performance should be on the enjoyment and fulfillment that comes from pushing your limits, learning, and growing. The journey itself is valuable, regardless of specific outcomes.

But unlike other infinite games, it is still possible to lose in the game of peak performance.

Lose how? Not by coming up short in your performance, but by not even trying to target your peak.

“… you loseby not trying to do the impossible—whatever that is for you.“.

The book is divided into four parts

  1. Motivation – Gets you to start and consistently going
  2. Learning – Helps you up your game
  3. Creativity – Helps you navigate challenges
  4. Flow – Turbocharges performance and results

Flow is the ultimate goal but you cannot reliably get (and stay) there without the other three parts – throughout the book Kotler reminds us to stack parts to achieve peak performance – they are intimately connected. “… elite-level performers never rely on a single source of fuel …”.

Part 1: Understanding and getting motivated

Motivation is where it all starts because if you’re not motivated to do something then you won’t be able to do it very well or for very long. We get motivated to do something when the brain sends out a “… neurochemical message via one of seven specific networks.“.

These are ancient networks/systems composed of several parts that work together to induce one or more of the following motivations: Fear, Lust, Care, Play/Social, Rage, Seeking/Desire and Panic/Grief.

Motivation, in the context of peak performance, uses the Play/Social and Seeking/Desire network, and is composed of three things: Drive, goals and grit.

Motivation component 1 of 3 – Drive

Motivators that drive behaviour automatically, that is, you do not need to put much effort into doing the thing, the energy to do it comes effortlessly and automatically, it feels like play.

How does the automatic behaviour happen? When the brain releases one or more of the following, it makes us love doing the thing and want to do it again: Dopamine, Oxytocin, Serotonin, Anandamide, Norepinephrine and Endorphins.

Flow is the rare time when you get all six of these.

How to feed the drive?

You will feel driven when you stack five things: curiosity, passion, purpose, autonomy and mastery.

Drive component 1 of 5 – Curiosity

This is the foundation: No intrinsic curiosity ➡️ no drive ➡️ no motivation ➡️ no flow ➡️ no peak performance.

Coincidentally, curiosity is also the foundational value of Sunchaser.

If you’re not inherently curious about it, you will fail eventually. So, spend time getting this right.

How to figure out your curiosity

Write down many things that you are curious about (Kotler recommends twenty five).

List specifics and not general stuff. For example, “I am curious about PC RTS games based in the Middle Ages with a focus on economy building” instead of “I am curious about gaming”.

As you can see, this will need some thinking to get honestly right. Spend the time.

In my opinion, you know you are curious about something if:

  • You find yourself thinking about the thing, turning it over in your head and imagining alternate possibilities and solutions to problems.
  • You have seen over several years that you automatically gravitate towards doing it, learning more about it and can talk in some depth about it.
  • You’d do it for free and consider it a good use of your time even if you’re not being paid for it.

Then, look for intersections (of three or four curiosities). This should excite and energise you, since you are “… layering curiosity atop curiosity atop curiosityincreasing drive but not effort.“.

Think and learn about those intersections from people, podcasts, videos etc. 20-30 minutes daily.

You want your brain to start making connections between the things that you erstwhile engaged discretely.

Drive component 2 of 5 – Passion

After playing with the different intersections for a few years (or months, depending on your conviction) – Pick the one that you’re most curious and energised by, that you feel you can devote a lifetime to, and start diving deeper in it. This is your passion.

Continue the learning and gaining experience in your passion and after a few years (or months), start talking to people about it. Friends, family, acquaintances, strangers. See if you can join clubs and forums (online or offline) around your passion, start one if they do not exist.

It is a powerful motivator when people start to recognise you for your passion, as someone who not only knows about the intersection of those subjects but also has something to add, “… having a few ideas of your own and a few public successes built off those ideas—now you’re approaching escape velocity.“.

Drive component 3 of 5 – Purpose

Finally, after having devoted considerable time on your passion in private and in public, start finding ways to use it for the benefit of other people, now your passion becomes your purpose. For example, reading books and drawing lessons from them is my passion, something I have been doing for years. While my purpose Sunchaser that I consider a way to share that learning with the world.

Important: “When it comes to crafting your purpose, dream big. This is going to become the overarching mission statement for your life.“. “Big” not as in “grand” or “world changing” or “history making”, but “personally very important, something you’d only dream of being capable of achieving“.

After all, we’ve come here post some real soul searching: finding our many curiosities, converting them into intersections of curiosities, then to passions, then down to one main passion and finally to our purpose. You do not want to use all that effort to pick something that you are not all about.

Kotler calls this our “Massively Transformative Purpose” – MTPthe great work of your life.

To really zone in on your MTP do the following:

  1. Make a list of the biggest problems in our world that you’d like to see solved. Be specific, write down the root cause of the problem and not its manifestations.
  2. See where your passion overlaps with these problems.
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This ensures you find something you can devote your life as a worthy problem to solve, and it also ensures that you get paid for helping solve that problem. Whether you like it or not, in the world today you will need money to support your passion. And though it is ideal you be paid for your passion, it will likely not happen soon.

That is why, unless you have financial inheritance or some way of supporting your passion, you will need to do other work – best case being you work in a field that prepares you for your passion. Kotler was a bartender, I am a marketer, you gotta do what you gotta do.

Curiosity into passion; passion into purpose; and purpose into patient profit—that’s the safest way to play this game.“. Yes, patience, patient progress, patient profit, that is the way of the wise.

Or like Jon Batiste advises in his talk with Tim FerrissYoungster, take your time, to find the prize, there is no rush, pace yourself …”.

Drive component 4 of 5 – Autonomy

Autonomy is the need to be in control of your time, the desire for freedom to pursue your purpose and passion. “… we’re tapping autonomy correctly when we’re doing what we’re doing because of ‘interest and enjoyment’ and because ‘it aligns with our core beliefs and values’autonomy turns us into a much more effective version of ourselvesmore focused, productive, optimistic, resilient, creative, and healthy.“.

Or, as I love to repeat – we become unstoppable when we do the work because of itself, when the work itself has become the reward. You do not need to be in full control all the time to enjoy the benefits of autonomy – just need to be in reasonable control of the time you work, sleep and exercise.

And if your work is not your passion then you will need some regular time, as low as one afternoon a week, to dedicate to your passion.

Drive component 5 of 5 – Mastery

Mastery is the desire to get better at what we do, and the things that matter to us, our passion. Mastery requires a fine balance between skills and challenge.

That is, your desire to pursue mastery will be optimally fuelled if you are given challenges that are just outside your comfort zone but not too far out lest you give up and feel like a loser.

To really harness mastery as a motivator, takeyour autonomy time—and spend it pushing on that challenge-skills balance, trying to get a little better at something that’s aligned with curiosity, passion, and purpose.“.

As you can see in the graphic below, skills and challenges need to match to achieve flow.

Motivation component 2 of 3 – Goals

Hard High Goals

Till now we have defined our MTP, which is the goal of our life. Now we need to break it down into “hard high goals (HHGs) which are the stepping stones to your MTP. MTP takes a life time, HHGs take a decade or so.

person climbing on mountain

They’re hard to achieve and require real work and sacrifice (that you should be naturally willing to make since they move you closer your MTP). See how the initial steps of finding curiosity, passion, purpose fit in? You cannot hold steady through the grind unless you truly feel connected to the work. Wish someone has told me that when I was a youngster.

High, hard goals need to be challenging but attainable.“. Also, don’t tell anyone your goal – it makes you think you’ve already achieved it, making you less likely to actually achieve it. Weird but true.

Clear goals

Then, break down your HHGs into “clear goals” – which are the daily things that must be done to achieve the overall HHG.

This is the boring stuff that does not get published or talked about – the daily grind of getting up at 5AM and hitting the gym, or the desk, or the mat, or the canvas or whatever, day after day, every day, for years. But here is where the work is actually done.

“… this is exactly what the road to impossible looks like—a well-crafted to-do list, executed daily.“.

Important: Don’t day dream here, focus on the clear goal at hand. Yes, you’re doing it all for your MTP but do not start imagining what life will be like when you achieve the MTP or why your MTP is the best. Ferociously attack your daily to do list and leave nothing from today pending for tomorrow, keep your word to yourself..

Important: Make the next day’s to-do list one day before in the evening or night. 3-8 tasks that matter and that you have a fair shot at achieving.

Important: When you have completed your daily clear goals, don’t try to do more. Rome was not built in a day. Focus on consistency, not intensity if you want to have any hope of doing something over the long term.

Motivation component 3 of 3 – Grit

Grit is persistence in the face of continual challenge.

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Learn to like gritty hard work because those who are able to persist through challenges are the likely to emerge victorious when times get easier.

And you should be able to do that by continually seeking and facing challenges (in the direction of your HHG of course) effort.

“… if we accomplish hard tasks over and over again, the brain starts to connect the feeling of persistence with the dopamine reward to come.“.

There are six kinds of grit

Grit to persevere

Made up of willpower, mindset, passion.

  • Willpower: Declines over the course of the day and is decreased by fatigue.
    • So, tackle the hardest things early in the day.
    • Make time in the afternoon for recovery – exercise, mediation, (mindful) eating and naps.
  • Mindset: Cultivate a growth mindset, see how far you have come and believe that you can go farther by putting in effort.
  • Passion: Again, if you’re not passionate about it you will not preservers through the challenges.
Grit to master fear

Master your fears by looking at them, dead in the eye. Fear spares none, but what you decide to do with the fear is what matters. Not coincidentally a core value for Sunchaser is fearlessness.

  • using fear as a motivator provides focus for free while also enhancing learningfear is a constant in peak performance.
  • Develop a fear practice: Tim Ferriss has a great blog on this.
  • Change your language around fear: Instead of saying “I will do it despite the fear”, say “I will do it because of the fear”.
  • Use fear as a compass: Treat it as a very smart teacher who knows exactly where to hit you, but who also offers the most valuable lessons.
Grit to control your thoughts

Your inner voice cannot be pulling you down all the time. It cannot be sucking out energy by making you doubt and second-guess yourself.

Remember to be action oriented – You will not think your way into a new way of acting, you will act your way into a new way of thinking. Learn to lean into the pain of progress.

We burn a lot of calories being anxious about the task ahead. But once we can automatize our lean-in instinct, we not only save time, we save energy.“.

Grit to be your best at your worst

During your off days, the bad days when nothing seems to be going right and you’re just not feeling it – train extra hard. If you can teach yourself to deliver superior performance even during tough times, you will be unstoppable when times are good.

Grit to train your weakness

Ask friends, family and coworkers to identify your weaknesses, figure out the ones that can impact your HHG and work on overcoming them. “We have blind spots that lend our mistakes a certain consistency. So weaknesses tend to have root causes. By training the root causes, you can erase whole categories of weakness at once.“.

Grit to recover

Like I said before, when you have completed your day’s clear goals, shift focus to recovery. This is especially important as over time as you get better at your passion, time not spent pursuing it will feel wasted (it is not).

Principle: Motivation is the starting point for all peak performance and is composed of three key elements: Drive, Goals, and Grit. 

Application:

  • Drive: This is built by stacking five intrinsic motivators in sequence: start with Curiosity, let it develop into Passion, align that passion with a larger Purpose (your Massively Transformative Purpose or MTP), secure the Autonomy to pursue it, and commit to continual improvement (Mastery). 
  • Goals: Break your life’s MTP down into decade-long “High, Hard Goals” (HHGs), and break those down into daily “Clear Goals” or to-do lists. 
  • Grit: Cultivate persistence through challenges by training specific types of grit, such as the grit to master fear, control your thoughts, and recover effectively. 

Strategist’s Note: The sequence of “Curiosity into passion; passion into purpose; and purpose into patient profit—that’s the safest way to play this game.” Without starting from genuine curiosity, the drive required to overcome inevitable challenges will eventually fail.

Part 2: How to keep learning and learn faster

Passion and purpose will keep you engaged, but if you are not growing your skill set then you’re not going to achieve your MTP which by definition is something you consider impossible to achieve at the outset.

The key is lifelong learning. “Lifelong learning is how we can keep pace with the moving target that is the challenge-skills sweet spot.“.

The following things are foundational to learning:

  • You have to believe that you’re capable of learning and improving your skills. That is, you need to have a growth mindset.
  • You also need a truth filter: something that helps you figure out if what you’re learning is important and will take you closer to your HHGs. The scientific method, first principle thinking are examples of truth filters.
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Read books

Develop a habit of reading books (and also applying the lessons), they are the highest ROI on your time. “Books are the most radically condensed form of knowledge on the planet.“. Someone has spent years if not decades of their time to pack a few hundred pages with only the most pertinent information on a topic, you can’t beat that kind of information density.

You save yourself a lot of time and effort by applying what the good books tell you. Indeed, this very book “The Art of Impossible” is proof, it is packed with insights that’d take years of hard experience to unearth otherwise.

For instance, how Kotler advises starting from the point of our curiosities – I know that is absolutely the correct approach because I have learnt the hard way that nothing can sustain unless you’re intrinsically motivated.

Learn how to learn

Kotler’s five steps

  1. Read five books on the topic: There is an order to the books you should read.
    • First the most popular but easy to understand, a 101 book.
    • Second the more technical but still popular.
    • Third even more technical and does not simplify concepts (assumes you know them)
    • Fourth the most technical (and hence covering questions that the real experts in the field are battling)
    • Fifth the book that talks about the future of the topic (hence may also be abstract and harder to comprehend).
  2. Talk to the real experts: Try to find them on social media or through email.
    • If the main experts are not available then meet their students and assistants.
    • Assume you will only get thirty minutes of their time.
    • Pose questions that you answer yourself, do not ask what can simply be looked up through effort.
    • “… make sure your first few questions display both personal knowledge about whomever you’re interviewing and general domain knowledge about their subject.“.
  1. Explore the gaps: As you deepen your understanding you will start to come across the same questions that over and over, these will be the central questions in the field that other experts are also battling.
    • Then, see if the other curiosities that made up your purpose have something to offer (the idea of the “slow hunch” by Steven Johnson). Doing this you will “… get a feel for the questions not being asked by the experts.“.
    • And since no one is asking these questions, you will have to ask and answer them yourself, this is where real learning begins.
  2. Hunt for conflicting answers to the gaps: As is often the case you will find experts on both sides of the debate, you should be able to understand both arguments and then pick a side and be able to defend it.
  3. Go public: Tell two sets of people what you’ve learned.
    • First set of people should be novices and likely not interested in the topic – See if you can hold their attention, answer their questions simply and have them learn something.
    • Second set of people should be experts – See if you can debate with them, discuss more advanced issues and learn something.

Using the Pareto principle

The 80/20 rule is everywhere in life, and you can use it to quickly learn things that are going to be important to your HHGs but not central.

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Such as learning accounting to manage the coffee shop you’re passionate about – basic bookkeeping, cash flow management, budgeting / forecasting, tax basics, receivables / payables will cover 80% of what you will need to do and can be learned over a week or so.

Just note that you must not (ideally should not even want to) use the 80/20 rule on your passion. In fact you can use this in the reverse as well: those skills that you’re always inclined to 80/20 are probably not your passion.

Identify and get better at your core strengths

If you do not know your core strengths already there are many tools available to help you such as the VIA Strengths Survey (not an endorsement). Better yet, look at the top five things you are proud of having done in life – your wins, then analyse those events and try to figure out the common strengths you used to achieve those outcomes.

Make sure you are specific about the strengths you list, not generic ones like “hard work” or “persistence”. Work on getting better at your core strengths, “… best way to increase flow is to spend as much time as possible on activities that utilize one or more of our five top strengths.“.

Train one of your core strengths at least once a week in an environment that matters, for two to three months before moving on to the next one. Sharpen the saw as Stephen Covey would say. “Learn to use your strengths to advance your cause.“.

Become emotionally intelligent

Emotional intelligence (a.k.a. EQ) is the intelligence to know whether to act or not act on the inputs coming in from each of the seven emotional networks: fear, lust, care, play, rage, seeking, and panic/grief.

“… developing deep emotional intelligence is crucial to your chances of success.

EQ can be divided into four components: self-awareness, self-management, social awareness, and relationship management.

A good way to increase EQ is “If you can start to notice your knee-jerk reactions, you can start to make choices.“.

Pause for five seconds before you speak, act or react especially in a situation where emotions are high.

Widen your emotional vocabulary – The more specifically you can define your emotions, the better you can manage them.

Practice active listening – You give your undivided attention to the speaker, take in both verbal and non-verbal cues with empathy, reflect on what they said, summarise/paraphrase their points, ask questions to get more information rather than making assumptions.

Match quality + Flow = Fast learning

Kotler talks about the ten thousand hour rule and presents three problems with it:

  1. It does not apply in every field, and most people take a lot longer to achieve mastery.
  2. People have achieved mastery without the essential aspects argued necessary for mastery: an optimal learning environment, rote repetition and ability to delay gratification.
  3. People have achieved mastery despite dillydallying for a long time.

While the ten thousand hours of practice can help, it needs to be first based on two even more foundational to mastery:

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  1. Match quality: Which refers to how tightly your interests and skills align with the job you’re to do.
    • The more the alignment the higher the match quality.
    • That is why having a period of wide experimentation in your early childhood and teens is so important, you are finding your perfect match – you are correctly stacking your curiosity, passion, purpose, and laying the groundwork for autonomy and mastery.
    • “… this period looks like the exact opposite of early specializationdillydallyingButget that fit rightresult is a serious turbo-boost.“.
  2. Higher flow: Yes, there are gradations to flow, from a mild state of deep immersion and focused engagement to a highly optimised state where all conditions align perfectly.
    • Once you have found your perfect match, you are already primed for some flow.
    • If you can then increase that flow (through the techniques mentioned in this book and others), you will achieve mastery faster.

Principle: Lifelong learning is essential for staying in the “challenge-skills sweet spot” required for flow. There are systematic ways to accelerate the acquisition of new knowledge and skills. 

Application: Kotler outlines a five-step process for learning a new topic: read five books in a specific order (from popular to highly technical), talk to experts, explore the gaps in existing knowledge, hunt for conflicting answers, and then “go public” by teaching what you’ve learned. 

Strategist’s Note: True mastery isn’t just about accumulating 10,000 hours of practice. It’s about achieving high match quality – a deep alignment between your skills and the work—and then using that alignment to generate more flow, which itself dramatically accelerates learning.

Part 3 – Getting creative

Creativity is the creation of novel ideas that have value.

“… chasing down big dreams, there’s rarely a straight line between where we are now and where we want to gocreativity is how you steer.

It is a recombinatory exercise in the sense that it involves taking existing ideas, concepts, or elements and combining them in new and unique ways.

It requires the interaction of three network systems in our brains: attention, imagination and salience.

  1. Attention network: Understandably, this helps us pay attention to something. Also called the executive attention system.
  2. Imagination network: Also called the default mode network “… it’s the brain in daydreaming mode, simulating alternative realities and testing out creative possibilities.“.
  3. Salience network: Controls our ability to move back and forth between the attention and imagination network (they’re not both active at the same time under normal conditions).

Steps to boost your creativity

  1. Keep a good mood: Gratitude, mindfulness, exercise, sleep. “When life gets complicated, these four practices are typically what we remove from our schedule. But the research shows this is the last choice we should make.“.
  2. Be in wide open spaces: Seeing in the distance, time in nature.
  3. Build time for daydreaming and solitude: “Taking a break from the sensory bombardment of the world gives your brain even more reason to wander into far-flung corners.“.
  4. Start with the unfamiliar: When facing a creative problem, start with ideas that are new to you and are not tried and tested before.
  5. Know your limits: That is, clearly know the constraints within which you’re working. As Tim Ferriss has said “If you want to be more creative, apply more constraints, not fewer.“.
  1. Read, watch, listen widely and gain skills in other fields (related to you passion): Visit places and talk to people who are diametrically opposite to the life you’ve seen. “Read twenty-five to fifty pages a day in a book that’s far outside your specialty.“.
  2. MacGyver Method: Write down a problem, step away from it, and then return to it with fresh ideas. The method is based on the idea that lightly stimulating activities can help you solve problems.
    • Write down the problem: Be detailed and don’t speak it aloud.
    • Step away from the problem: Engage in a mildly stimulating activity, like cooking, gardening, or taking a shower.
    • Return to the problem: Doodle through the problem and articulate what your subconscious has come up with.
  1. Quit working when you’re excited: This way “… you’re carrying momentum into the next day’s work session.“.
  2. Understand that frustration is an essential step in creativity: Do not assume it to be a sign of failure.
  3. Don’t try to be the best, try to be the only (in your area of passion).

Principle: Creativity is not a mystical gift but a recombinatory process that can be systematically fostered by managing the interplay of the brain’s attention, imagination, and salience networks. 

Application: You can boost creativity by maintaining a good mood (gratitude, mindfulness, exercise), seeking open spaces, building in time for solitude and daydreaming, and reading widely outside your specialty. 

Strategist’s Note: Frustration is an essential and unavoidable part of the creative process, not a sign of failure. By understanding this, you can learn to lean into the struggle, knowing it precedes breakthrough. The “MacGyver Method”—defining a problem, stepping away for a low-grade physical activity, then returning—is a practical way to leverage this process. 

Part 4: Achieving flow

All we’ve been reading about up to this point has been to make us more likely to achieve flow.

Choosing to work on our curiosities and passions, to turning them outside into our purpose, to designing our lives in a way that we have greater autonomy to seeking skills-challenge match for mastery to choosing our HHGs and clear goals to having the grit to persevere to committing to lifelong learning to increasing creativity. All of this leads to flow and is also benefitted by it.

Features of flow

  1. Flow is universal: Csikszentmihalyi found that people from diverse cultures and backgrounds reported similar experiences of flow, suggesting that it is a universal human experience.
  2. Flow can be measured: The experience of flow exists on a continuum, similar to how emotions can vary in intensity. On one end, you have “microflow” – a light, low-grade state of engagement. On the other end, you have “macroflow” – an intense, full-blown state of deep immersion and high performance.
  1. Flow has six characteristics:
  • Complete Concentration: Intense focus on a limited field of information.
  • Time dilation: Time behaves weirdly as hours may go by without you even noticing or you may get a frame by frame of every moment, depending on the activity you’re doing.
  • Sense of Control: Over your actions and the outcome.
  • Loss of Self-Consciousness: So absorbed in the task that you lose awareness of yourself.
  • Autotelic experience: The activity is its own reward.
  • Oneness with the work: “You can no longer distinguish the self from the thing that the self is doing.“. Indeed, combined with the previous point this reminds me of a quote from the book The Great Work of Your Life – “We work first because we have to work. Then because we want to work. Then because we love to work. Then the work simply does us.“.
  • “… people who scored off the charts for overall well-being and life satisfaction were the people with the most flow in their lives.“.

Flow triggers

If you want more flow in your life, then build your life around these triggers.“.

Inner triggers

  1. Autonomy
  2. Curiosity – Passion – Purpose
  3. Focus (no distractions, just single pointed attention on the work)
  4. Clear goals
  5. Immediate feedback (put systems in place that tell you immediately if what you’re doing is working or not)
  6. Challenge-skills balance

External triggers

  1. High consequences environment (where messing up would be costly, whether physical injury, loss of social standing or financial loss – these settings serve as powerful flow triggers)
  2. Rich environment (i.e. the environment where we’re working should be novel,, unpredictable and complex)
  3. Deep embodiment (engage multiple senses in doing the task)

Creative triggers

  1. Load the pattern recognition system (i.e. read unfamiliar stuff and explore yourself to novelty)
  2. Learn to think differently (approach problems for different angles)

Social triggers (for group flow)

  1. Shared clear goals
  2. Shared risk
  3. Close listening
  4. Good communication
  5. Blending egos
  6. Equal participation
  7. Familiarity
  8. Sense of control
  9. Additive approach

Flow cycle

Struggle

  • First stage, characterised by maximum frustration and information overload.
  • Prefrontal Cortex: Hyperactive during struggle to aid in learning and acquiring new skills.
  • Frustration during struggle indicates progress towards flow, contrary to common belief.
  • “… if you can’t handle the frustration of struggle, you can’t get access to flow …”
  • Frustration transforms into courage when you decide to fight.
  • “… in most circumstances, the brain favors the option to flee. Flow starts when we say yes to the fight.
  • Flow redeems struggle: Flow is the reward for enduring and overcoming the struggle phase.
  • Use triggers: Employ flow triggers like novelty, complexity, and clear goals to navigate struggle.
  • Never struggle outside the challenge-skills sweet spot, without clear goals or structures in place to provide immediate feedback.“.

Release

  • After having struggled, we need to relax and let go.
  • Engage in some low grade physical activity that puts your brain waves in alpha range. Don’t exhaust yourself during this time.
  • “… use the release phase as a time to utilize the MacGyver method.“.

Flow

  • At the end of the MacGyver method when you return to the problem the release activity should slip you over into flow.
  • Avoid flow blockers during this period:
    • Distractions
    • Negative thinking
    • Lack of energy
    • Lack of preparation

Recovery

  • Flow is a high-energy state that requires a subsequent recovery phase.
  • Deep delta-wave sleep is essential for memory consolidation and learning.
  • Practice active recovery: Requires practices like mindfulness, saunas, stretching, massage, and ice baths.
  • Avoid Passive Recovery: Passive activities like watching TV and drinking beer don’t work.
  • Use the recovery phase to evaluate ideas formed in flow.

Putting it all together

  • You must get the curiosity – passion – purpose right. Play long, play wide but get this right. Commit to it after due diligence, but once committed hold steady.
  • Be unrealistic about MTP, ambitious about HHGs and realistic about clear goals. Always keep your word to yourself.

Cross an item off that list, get a little dopamine; cross another item off, get a little more dopamine. One little win at a time, that’s how this works.“.

  • Daily schedule
    • Focused work – 1.5-2 hours
    • Release – 25 minutes
    • Reading – 25 minutes”
    • Mindfulness – 20 minutes
    • Clear goal setting – 5 minutes
    • Gratitude – 5 minutes
    • Distraction management – 5 minutes
    • Sleep – 7-8 hours
  • Weekly schedule
    • Highest flow activity – 1-2 times a week – 2-6 hours each time
    • Exercise – 3 times a week – 1 hour each time
    • Active recovery – 3 times a week – 30 minutes each time
    • Weakness training – Once a week – 60 minutes
    • Feedback session – Once a week – 60 minutes
    • Social support – Once a week – 2 hours

When to not flow

Flow is ideal for some tasks but unsuitable for others, especially those requiring logical decision-making or long-term planning. In flow, large parts of the prefrontal cortex are deactivated, affecting logical thinking and planning. “… we make errors in flow, but they don’t feel like errors.“.

  • Have deep insights in flow but wait until afterward to make step-by-step plans.
  • Use flow for creation but not for decision making.
  • Never fully trust decisions made in flow without reassessing them afterward.

Principle: Flow is the ultimate state of peak performance, but it’s not a switch you can flip. It’s a four-stage cycle that must be navigated intentionally: Struggle, Release, Flow, and Recovery

Application:

  • Struggle: The frustrating initial phase of learning and information overload. You must lean into this fight. 
  • Release: Consciously stepping away from the problem to engage in a low-grade activity (e.g., a walk) to allow your brain to shift gears. 
  • Flow: The peak performance state itself, where concentration is total and action is effortless. 
  • Recovery: A crucial but often-neglected phase of active recovery (sleep, mindfulness, stretching) to replenish the energy spent during flow. 

Strategist’s Note: You cannot get to flow without going through struggle. “If you can’t handle the frustration of struggle, you can’t get access to flow”. Furthermore, use flow for creation, but use a non-flow state for critical evaluation and planning, as logical thinking is dampened during flow. 

High-Signal Quotations


Citation: All text in the following section is cited from – Kotler, Steven. The Art of Impossible: A Peak Performance Primer. Kindle Edition.


  • “Very little is impossible with ten years’ practice.”
  • Flow is defined as “an optimal state of consciousness where we feel our best and perform our best.”
  • You get one shot at this life, and you’re going to spend one-third of it asleep. So what do you choose to do with the remaining two-thirds? That is the only question that matters.
  • … elite performers always try to get enough sleep and exercise and maintain proper hydration and nutrition.
  • Chasing any impossible can be an emotional roller coaster. If you can’t regularly calm your nervous system, you’ll crack up or burn out or both.
  • … creative deadlines should fit inside that challenge-skills sweet spot—hard enough to make us stretch, not hard enough to make us snap.
  • Drive is the psychological fuel that pushes us to obtain resources. We have the greatest chance of obtaining those resources if we have a plan for chasing them (curiosity, passion, purpose), the freedom to chase them (autonomy), and the skills required for that chase (mastery). If all these intrinsic drivers are not properly stacked, their misalignment becomes a persistent form of anxiety, which is the psychological weight of not doing exactly what we came here to do.
  • Both disconnection from meaningful values and disconnection from meaningful work are major causes of anxiety and depression.
  • … knowing how to stop working without feeling bad about stopping is key for long-term success.
  • Peak performers must learn to tolerate enormous amounts of anxiety and overwhelm …
  • A daily gratitude practice alters the brain’s negativity bias. It changes the amygdala’s filter, essentially training it to take in more positive information.
  • … once you actually put your full attention on the sensation of fear, it dissipates.
  • Whenever peak performers encounter life’s difficulties, they instinctively lean in.
  • Whenever we encounter a difficult situation, the brain makes a basic risk assessment based on the quality and quantity of our close relationships. If you have friends and family around to help you attack a problem, your potential for actually solving that problem increases significantly.

The Takeaways

Unsuspecting I was, but within a few chapters it became that this book will deliver lessons on all the five Sunchaser values and be worthy of being called a Masterpiece.

The book literally starts with curiosity, it does not assume, does not pass judgement on what is good or what is bad – instead it invites you to figure out whatever matters to you. That which can be called an infinite game, one that you play for joy of playing.

It is a very action oriented book as well, you can’t read it without a notebook in hand ready to work on the exercises. Kotler lays it on thick, insight after insight with very little filler content or long drawn histories.

Literally a no BS instruction manual to achieve flow. There is also a lot of science and scientific basis to the content that Kotler talks about in the book that I did not cover. Psychology, neurobiology and more.

The lessons are also timeless in the sense that that they can be applied by people from all generations across generations and the results will be similar.

Finally, the book is about making progress towards that which you consider good work.

Recommend.

Your 3-Point Action Plan

  1. Map Your Curiosities. Take 20 minutes and list 25 specific things you are genuinely curious about, as Kotler suggests. Then, look for the intersections between 3-4 items on that list. This intersection is the fertile ground for finding your passion. 
  2. Define Your Goals Stack. Based on that intersection, define one Massively Transformative Purpose (MTP). Then, break that down into one ambitious High, Hard Goal (HHG) you could achieve in the next decade. Finally, identify three “Clear Goals” you can accomplish tomorrow to move toward that HHG. 
  3. Schedule a Flow Session. Block out a 2-4 hour session on your calendar this week to work on a task that lives in your “challenge-skills sweet spot.” Before you begin, consciously eliminate all distractions (Flow Trigger). When you inevitably hit a point of frustration (Struggle), deliberately step away for a 20-minute walk (Release). Then return to the task.

Kotler identifies grit as a key component of motivation. For a foundational text on the science of passion and perseverance, see the Field Note on Grit by Angela Duckworth.

Aviral Prakash


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9 responses

  1. […] You are deliberately thinking big because “… it’s easier to activate our deeper emergent resources when we have “escape velocity”—that is, a vision that lifts us out of the gravitational pull of everyday thinking—than it is to try and achieve something that only mildly revs us up.” – very similar to what Kotler said in The Art of Impossible. […]

  2. […] Check it out […]

  3. […] And this pursuit needs to be thing that you really care about – this is so critical and has appeared in many of the books I’ve read, most recently The Art of Impossible. […]

  4. […] Read now Photo by Emiliano Arano on Pexels.com […]

  5. […] ←Previous Next→ […]

  6. […] purpose that early, this is where experimentation becomes key – as I wrote in my review of Steven Kotler’s Art of Impossible: “… a period of wide experimentation in your early childhood and teens is so important […]

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